The APROSELA (Association for the Promotion of Artisanal Salt) was created in 1990 following work by the salt industry on improving the quality of artisanal sea salt from the Guérande basin. The association contributed, with the operators of the salt sector, to obtaining the Label Rouge on artisanal sea salt in 1991, the first official sign of quality and origin obtained on salt.

In May 2008, with the implementation of the 2006 agricultural orientation law, APROSELA is recognised as a Defence and Management Organisation (ODG) by the INAO* (National Institute of Origins and Quality) for Label Rouge Atlantic sea salt.

APROSELA is also carrying the file for the Protected Geographical Indication (PGI) “Sel de Guérande – fleur de sel de Guérande” for which the association was recognised, on 13 December 2010, as ODG by the INAO*.

* The INAO (Institut National de l’Origine et de la Qualité) is a French public administrative establishment under the supervision of the Ministry of Agriculture. It supports operators who are committed to obtaining an official sign of origin and quality. It validates specifications and control plans. It recognises the defence and management organisations (ODG) and approves the certification bodies (OC).

Our quality signs

Protected Geographical Indication

The Protected Geographical Indication (PGI) is a sign of origin defined at European level. Attributed to products bearing a geographical name and whose specificity is linked to this origin.

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Label Rouge

Label Rouge is intended to guarantee the superior quality of a product by focusing on its production or manufacturing process as well as its taste qualities.

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Our news

PGI: A European Protection

First Protected Geographical Indication (PGI) for salt in Europe. Since 10/04/12, the PGI protects the names “Sel de Guérande” and “Fleur de Sel de Guérande”, as well as the promotion of the products and the associated know-how. This sign of origin crowns many years of work by the entire profession. […]

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“Sel de Guérande” and “Fleur de Sel de Guérande” are protected by a PGI

Since 09/04/17, “Sel de Guérande” and “Fleur de Sel de Guérande” must now be sold under a PGI. Mixtures of salts based on “Sel de Guérande” or “Fleur de Sel de Guérande” are also covered by this PGI protection.

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Since 10/04/12, “Sel de Guérande” and “Fleur de sel de Guérande” are protected designations

The use of these names is regulated. To sell “Sel de Guérande” and “Fleur de Sel de Guérande”, plain or mixed, compliance with the PGI process is compulsory. Since 09/04/17, only PGI operators who are members of APROSELA may sell “Sel / Fleur de sel de Guérande”.

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